[PDF] Syllabus Assistant Professor Hotel Management|570/2024 Syllabus Kerala PSC

Syllabus Assistant Professor Hotel Management: DETAILED SYLLABUS FOR THE POST OF ASSISTANT PROFESSOR IN HOTEL MANAGEMENT
DIRECT RECRUITMENT CAT.NO : 570/2024

Date of exam: 10/09/2025 WEDNESDAY Paper I & Paper II

570/2024 Syllabus Kerala PSC

paper I – 100 Marks

paper II – 100 marks

Paper I – TOTAL MARKS 100

MODULE 1

ORGANISATIONAL BEHAVIOUR AND MANGERIAL FUNCTIONS

ROLE OF A MANAGER-DECISION MAKING-ORGANISATIONAL CLIMATE AND CHANGE-ORGANISATION STRUCTURE AND PROCESSES-BEHAVIOURAL DYNAMICS

MODULE 2

HOSPITALITY OPERATIONS MANAGEMENT

FOOD & BEVERAGE MANAGEMENT- ACCOMMODATION MANAGEMENT-MANAGING ENVIRONMENTAL ISSUES- HOSPITALITY ENTREPRENEURSHIP-LAWS AND STANDARDS RELATED TO HOSPITALITY BUSINESS

MODULE 3

FUNDAMENTALS OF MARKETING MANAGEMENT

EVOLUTION OF MARKETING-NINE PRINCIPLES OF MARKETINGMARKETING STRATEGY FOR HOSPITALITY INDUSTRY-THE SERVICE QUALITY-PRICING STRATEGIES AND TECHNIQUES IN HOSPITALITYPUBLICITY AND PROMOTION-EXPERIMENTAL MARKETINGCONSUMER PROTECTION IN INDIA-FINANCIAL CONTROL IN MARKETING-MARKETING AUDIT

MODULE 4

MANAGEMENT OF PRODUCTION AND OPERATIONS

ISSUES IN PRODUCTION/OPERATIONS MANAGEMENT, FORECASTING, PRODUCTION SYSTEM DESIGN, PRODUCTION PLANNING & SCHEDULING, MATERIALS PLANNING, EMERGING ISSUES IN PLANNING/OPERATIONS MANAGEMENT

MODULE 5

PRINCIPLES OF REVENUE AND YIELD MANAGEMENT

THE CONCEPT OF REVENUE MANAGEMENT- MEASURING YIELDELEMENTS OF REVENUE MANAGEMENT-USING REVENUE MANAGEMENT-REVENUE MANAGEMENT COMPUTER SOFTWAREREVENUE MANAGEMENT TEAM-INDUSTRY-WISE COMPARISON OF YIELD MANAGEMENT APPLICATION

MODULE 6

MARKETING RESEARCH AND DATA ANALYTICS

MARKETING RESARCH CONCEPTS AND DESIGN-DATA COLLECTION-DATA PROCESSING AND ANALYSIS-MULTIVARIATE ANALYSIS

MODULE 7

ECNOMICS IN MANAGEMENT

INTRODUCTION TO MANAGEMENT ECONOMICS-DEMAND & REVENUE ANALYSIS-PRODUCTION AND COST ANALYSIS-PRICING DECISIONS

MODULE 8

PLANNING FOR HUMAN RESOURCES

LEARNING ORGANIZATION AND LEADERSHIP-BASICS OF HUMAN RESOURCE PLANNING-JOB EVALUATION-ACTION AREAS – ISSUES AND EXPERIENCES-MEASUREMENTS IN HUMAN RESOURCE PLANNINGCORPORATE SOCIAL RESPONSIBILITIES- COMPETENCY MAPPING & CONCEPT OF ASESSMENT CENTERS-HUMAN RESOURCE DEVELOPMENT

MODULE 9

SALES MANAGEMENT

SALES MANAGEMENT FUNCTIONS-SELLING SKILLS- SALES FORCE MANAGEMENT-PLANNING AND CONTROL OF THE SALES EFFORT

MODULE 10

LABOUR LAWS (LEGAL FRAMEWORK IN HOSPITALITY)

INTRODUCTION TO LABOUR LEGISLATION-LAWS ON WORKING CONDITIONS-INDUSTRIAL RELATIONS LAW-WAGES AND LABOUR LAWS-LAWS FOR LABOUR WELFARE AND SOCIAL SECURITY

Paper II – TOTAL MARKS 100

MODULE 1

DEVELOPMENT AND PLANNING OF PROPERTY

TECHNICAL REQUIREMENTS AS ESTABLISHED BY LAW AND NEED-FACILITIES DESIGN & ANALYSIS-GLOBAL GREEN INITIATIVE-PLANNING FOR SPECIAL GUESTS- STUDY OF ARCHITECTURAL FEATURES OF SOME OF THE PROMINENT HOTELS

MODULE 2

SERVICE MARKETING & CONSUMER BEHAVIOUR IN HOSPITALITY INDUSTRY

MARKETING OF SERVICES – CONCEPTS AND ISSUESMARKETING OF HOSPITALITY SERVICES – CONCEPTS & ISSUES, MARKETING OF EDUCATION & PROFESSIONAL SERVICES, CONSUMER BEHAVIOUR – ISSUES & CONCEPTS, INDIVIDUAL INFLUENCES ON BUYING BEHAVIOUR, GROUP INFLUENCES ON CONSUMER BEHAVIOUR, THE BUYING PROCESS, MODELLING BUYER BEHAVIOUR

MODULE 3

INTERNATIONAL MARKETING IN HOSPITALITY

INTRODUCTION TO INTERNATIONAL MARKETING, ENVIRONMENT OF INTERNATIONAL BUSINESS, POLICY FRAME WORK AND PROCEDURAL ASPECTS, INTERNATIONAL MARKETING MIX, INTERNATIONAL MARKETING PLANNING

MODULE 4

INFORMATION TECHNOLOGY IN HOSPITALITY MANAGEMENT

MANAGERIAL APPLICATIONS OF COMPUTERS-COMPUTERS AND DECISIONAL TECHNIQUES-ADVANCED DECISIONAL TECHNIQUES-MANAGEMENT INFORMATION SYSTEMSYSTEMS ANALYSIS AND COMPUTER LANGUAGES

MODULE 5

MATERIALS AND EQUIPMENT MANAGEMENT

MATERIAL HANDLING-MATERIALS MANAGEMENT-WORK STUDY-QUALITY CONTROL-MAINTENANCE MANAGEMENTWASTE MANGEMENT-PACKAGING & DISTRIBUTION MANGEMENT

MODULE 6

RESEARCH METHODOLOGY

INTRODUCTION TO RESEARCH METHODOLOGY-DATA COLLECTION & MEASUREMENT-DATA PRESENTATION & ANALYSIS-REPORT WRITING & PRESENTATION

MODULE 7

MICE

CORPORATE SECTOR & BUSINESS TRAVELLER-INCENTIVE TRAVEL-MEETINGS,WORKSHOP,SEMINAR& CONFERENCETRADE FAIR & EXHIBITIONS-PLANNING MICE-LINKAGE WITH TOURISM-CONVENTION MANAGEMENT, MANAGING EXPOSITIONS

MODULE 8

ENTREPRENEURIAL MANAGEMENT IN SMALL AND MEDIUM BUSINESS ENTERPRISES

ENTREPRENEUR AND ENTREPRENEURSHIP, ESTABLISHING SMALL-SCALE ENTERPRISES, SMALL-SCALE ENTERPRISES – GETTING ORGANIZED, OPERATING THE SMALL-SCALE ENTERPRISE, PERFORMANCE APPRAISAL AND GROWTH STRATEGIES

MODULE 9

ORGANISATIONAL CHANGE MANAGEMENT STRATEGIES

CONCEPT OF MANAGING CHANGE-DAIOGNOSIS AND INTERVENTION-MODELS OF ORGANISATIONAL CHANGECONSULTING: APPROCHES & SKILLS

MODULE 10

SOCIAL PROCESSES AND BEHAVIOURAL CHALLENGES

SOCIAL AND ORGNISATIONAL CULTURES-INTRA-PERSONAL PROCESSESS-GROUP AND INTERGROUP PROCESSESORGANISATIONAL PROCESSES

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